Looking Into Seneca Park Zoo

The Seneca Park Zoo is located in Rochester along the Genesee River. This zoo is home to many exotic animals including monkeys, elephants, giraffes, and much more! In my visit to the zoo I noticed there are not many digital experiences other than their website. With this in mind, I will be approaching this project through a members perspective, creating an app that would encourage more visits.

The Intended Audience

When designing Zoo-ly, I considered Seneca Park Zoo's audience. Middle-school-aged kids are the primary users, as they can easily navigate similar apps. Parents with toddlers are another group, operating the app for their young children to enjoy a digital zoo experience. Since Seneca Park Zoo is in a popular area for Rochester locals to walk, the app could also attract nearby visitors.

Designing for a Specific User Group

Starting to Design

After gathering feedback on initial concepts, I moved on to creating wireframes and low-fidelity prototypes to test usability before building the high-fidelity designs. Through this process I discovered aspects of the layout I found successful and not so successful.

What's Zoo-ly's Identity

Lessons I Learned

1. Don't get too lost in the sauce. Make sure every part of the process has the user in mind.

2. Simplify, Simplify, Simplify. Lesson the amount of features of the app to not overwhelm the user.

3. Explore more user flows! I wanted to explore a fun onboarding process, however, it did not follow the current user flow, but I would like to build on it.

And finally, the extended zoo experience