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Tiger Times

Figma
3 weeks
Imagine RIT poster of a gameboard

Goal

My aim was to craft an engaging design specifically tailored for RIT college students. The primary issue I identified with the original website was its lack of personality. I believed that the news platform should exude a sense of curiosity, enticing students to visit and explore its content.

Process

I chose to incorporate rounded corners and playful shapes to establish a lively layout. However, upon reflection, I recognized that these shapes were diverting attention from the news content and weren't inclusive of all information, particularly longer article titles. As a result, I shifted my approach, reducing the number of shapes and placing greater emphasis on captivating photos. I intentionally selected images with equal quality and intriguing focal points to enhance visual appeal.

Inspiration

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Sketches

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Iterations

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Takeaways

This project provided valuable lessons in comprehending content and type hierarchy, emphasizing the significance of understanding user reading habits, which I actively integrated into my design process. It also revealed my passion for UI/UX design, as I found genuine enjoyment in researching user habits and expectations.

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